As the world of web design in Geelong moves into the future, web designers must stay on top of the latest trends. Many new trends will shape web design, from bold colours to engaging animation, in 2023. Here, we have talked about the biggest trends in 2023 web design. But before we get into the elements, let’s understand why trending web design is essential.
Importance of a Trending Web Design
Because your website is the first thing clients see, the design establishes the initial impression of the company. It may influence whether customers choose to work with you.
A visually beautiful web design in Melbourne fosters a favorable perception of your business and provides visitors with an engaging experience, which motivates them to stay on the website longer. On the other hand, an outdated website gives your audience a wrong first impression and serves as a deterrent, sending potential consumers to your rivals’ websites instead.
This initial impression also represents the values of the company and your brand. These elements must be carefully chosen and maintained consistently since they affect your business’s recognition.
Consistency is essential to establish brand recognition and to associate your branding with your company. It will be easier to establish brand awareness if your site design is consistent and smooth. So, incorporating trending elements relevant to your brand will increase the chances of user engagement.
Now that you know the importance, let’s look at the web design in Geelong features you must implement in your website.
1. Organic Shapes
These are the most recent web design trends that web designers and developers embrace. Until 2020, geometric designs were quite popular, but current web design is primarily about organic or flowing shapes. It could take the form of asymmetrical forms modelled by a natural phenomenon, such as rivers, mountains, or raindrops.
Organic forms lend charm to material without detracting from it. Additionally, it gives the website a more vintage appearance.
2. 3D Design Elements
As technology advances, 3D designs are becoming increasingly popular. This trend has been gaining traction over the past few years, but it will take a step further in 2023. With 3D design elements, you can provide users with an immersive experience that is both visually stunning and highly interactive. This type of design isn’t just for video games anymore;it can also get used for websites!
3. Thumb-Friendly Design
Statistics show that mobile devices account for 54.8% of all internet traffic worldwide. Everyone has to develop mobile-friendly websites in recent years due to the dramatic advances in mobile technology. Mobile-friendly, however, needs to be more.
Look closely at how you hold or use your phone. Your fingers firmly grasp the device, and your thumb handles every action. The website must be thumb-friendly in these circumstances. Your website’s menus, buttons, and icons are simple for people to access with their thumbs. So, consider this new trend to give your website visitors a better user experience.
4. Interactive Animations
Animations are not only fun to look at; they also offer a great way to engage with your audience. For example, you can use animations to highlight certain features or prompt viewers to take action. Animations can be used subtly throughout your website or incorporated into more prominent interactive elements like button animations or scrolling effects.
5. Typography
People don’t find formal-looking websites amusing; they prefer ones with a creative flair. Additionally, contemporary site designers defy all typographic conventions by making it the focal point of their designs. It’s one of the most well-liked web designs in Geelong concepts for 2023.
Here are some suggestions to keep your typographic skills sharp:
- Kinetic Typography – Kinetic typography is the use of moving fonts or texts animated on your website to retain readers’ attention and make it easier for them to understand your brand’s message.
- Emotive Typography – It refers to the connection between the text’s typeface and its emotional interpretation. For instance, the word “Anger” gets printed in red, and fire components are used in the design. It can facilitate viewers’ emotional engagement with the information on your website.
- Typographic Hero Page – The hero page in this typeface contains text with no images or videos. This kind of hero page is receiving much praise as of late. Your message becomes unambiguous without any visual or aural obstructions.
6. Bold Colour Palettes
Another popular trend in the 2023 web design in Geelong is bold colour palettes. Bright colours have always been popular in web design, but they’re becoming even more popular as designers embrace playful colours and experiment with unexpected combinations. Bold colours can draw attention to certain website sections while making your overall design more eye-catching and memorable.
7. Dark Mode
The idea of the dark mode was introduced previously. It was a standard feature on all desktop computers in the 1970s. Dark mode became dated as the white background and user interface gained prominence.
It once more rose to the top of web design in Geelong trends. The most popular social networking sites and web browsers now support dark mode, which has a distinctive design. Furthermore, it lessens eye strain so users can concentrate better on digital material.
8. Frosted Glass Effects
An increasingly common web design in Geelong trend in a designer’s toolkit is the frosted glass effect, often employed as a background instead of gradients.
Recent advancements in web technology have made it simple to build websites with frosted-glass looks. The hazy look of things behind the frosted glass overlay gives an area colour and makes words or objects visible above the image.
Over To You,
Whether creating a website from scratch or revamping an existing one, it’s essential to keep up with the latest trends in web design in Melbourne. In 2023, some of the most popular trends include 3D design elements, interactive animations, and bold colour palettes. By incorporating these elements into your website design, you can create visually stunning experiences that will engage your audience and keep them coming back for more!
