How SMS marketing is helping drive serious growth for businesses across Australia?

Messaging has been popular nowadays and every individual is aware of text messaging. As technology started to rise, mobile phone usage has been increasing. Businesses are making use of these techniques and are implementing them with added marketing strategies. This is only to attract customers to their brands and drive more sales. This has reached all over the world, especially in Australia. According to a survey, 79.6% of people in Australia have mobile phones. This will be of great help to many businesses across Australia. SMS marketing is followed by many businesses to attract customers and to follow different marketing strategies or techniques, so smartphones are necessary. 

SMS MARKETING

Everyone is well aware of SMS messaging. Let us know about the  SMS marketing campaign. SMS marketing is a communication channel or a technique that enables interaction with the audience through messages, and calls. This is a powerful and smart marketing tool used by many business owners to develop interaction and boost customer retention. To make it more simple this can be best described with a small example. A brand wants to let the customers know about its products and services. With SMS marketing and campaign, the brand can spread its products to the customers. This makes it very simple and easy for a brand and is the most profitable and cost-effective technique with a higher success rate. 

Benefits of SMS marketing

Immediate communication

The major problem faced by many businesses in Australia is the immediate delivery of messages and direct communication with customers. Without having the right marketing technique or strategy Australians have struggled with their marketing techniques and interaction with customers. With SMS marketing all these problems can be solved.SMS marketing provides immediate delivery of messages and instant views and responses within a few seconds. This form of communication leads to success rates and is helping all businesses across Australia in driving more sales.

Open Rates

SMS marketing has increased the rates to 94% in Australia. As people started responding to the messages, attraction to the business open rates started increasing. There are many other communication channels such as email marketing, MMS marketing, and many more but people started to attract only to SMS marketing and running SMS campaigns. Advertising through this attracted the audience leading to higher open rates in Australia.

Zero Spam messages

SMS marketing doesn’t have spam messages and delivers only to the customers who choose SMS opt-in. Compared with email marketing, emails have spam filters and don’t deliver messages to everyone, sometimes leaving the messages in spam. This is a big problem for many businesses as it doesn’t deliver at an appropriate time to the specified audience. But those filters are not present in SMS marketing as there is immediate delivery with fast response ensuring higher open success rates.

Builds brand awareness

Brand awareness is essential to engage the customers and maintain the customers throughout the year with no barriers. To spread awareness SMS campaigns should run to reach as many people as possible. To maintain loyal customers and bring in more customers by sending messages regularly on a timely basis and advertising, blog articles with SMS marketing. Spamming the customers with messages should not happen rather send weekly once and engage with the customers.

Customer feedback

A business not only requires sales and more customers but customers’ feedback and reviews are essential which leads to more profit and higher sales. Bulk SMS marketing enables a business to receive customer feedback. Businesses can send survey messages, and feedback forms to collect feedback and survey responses from the customer. This feedback helps a business to move according to customers’ choices, needs, and specifications. Whenever new products or services have to be introduced customers choices can be considered and can be made according to the customer which attracts the customer.

Simple 

SMS marketing implementation is very easy and can be used by anyone. Taking permission from the audience is all that a business requires and then it will be easier to segregate the audiences according to the business needs and can send messages with just one click only. Many SMS marketing services enable the business to run campaigns by sending messages to every individual with a single click.

SMS marketing software available in Australia

To start SMS marketing and to run SMS campaigns SMS service providers are required which means there is certain software to start SMS marketing services. There is certain software that helps businesses across Australia to run successfully. This includes click send, Twilio, and Klaviyo helps in sending messages with various features.

GUNI SMS 

This is the recommended service provider in Australia as it offers an easy-to-use range of SMS services. This offers to send promotions, and reminder messages in bulk to every individual all around the world. It provides fast delivery with 24/7 customer support.

Twilio

This offers an infrastructure to support communications worldwide and offers communication channels such as text messages, voice, chat, and video using their APIs.Twilio has a flexible set of pricing based on usage and charges 5.5 cents per text message. This also offers a free trial which will be helpful for real estate owners.

Here are a few examples of SMS marketing that helps to grow businesses across Australia:

Call to Action

This helps Australians to solve their queries with a call that is very simple and attractive.

Example: Earn some credits by spending 1000$ on your purchase. The offer is valid for today don’t forget to avail of the offer. Click the link or give me a call at 1800567489.

Agile

Timely execution is all a business requires to attract customers. Responding to messages immediately to make sure the audience is attracted to the messages.

For example, A giveaway event takes place in a convention center and should send messages to the audience to participate in the giveaway. 

Here’s a giveaway on TRIBE CONCEPTS at Sydney’s biggest university. Starts at evening 5 p.m. Do not miss out on participating and win exciting prizes.

Reminder messages

With SMS marketing you can send reminder messages as people forget their daily activities. Customers forget their appointments or daily life activities which can be made used by brands by sending reminder messages. Along with the messages the brands can send awareness messages to the people.

Example: Hey John! You have an appointment at  DR.CLINIC hospital at 2 p.m. Do not forget to make it to the appointment. Have a good day 

Promotional messages 

This is the time to grab customers’ attention with the help of influencers. Conduct events with the influencers, and promote the products with the help of influencers. This is the best way to increase sales and attract customers. 

Example:Indu, you only have till midnight!

Hurry! Get 50-80% + Extra Rs.400 Off on your fave styles

Free Shipping @ Myntra Diwali Sale

said. in/daBHyFQl 

Feedback 

Feedbacks are essential and part of any business. Let it be a small business or a large business, feedback helps them to improve their business techniques, and products according to the customer’s preferences.

Example:Thank you for your purchase and please provide your feedback on your purchase and let us know if any discomfort is faced by you.

Looking into the mentioned benefits and examples, SMS marketing helps businesses to grow across Australia.