SEO

Three Ecommerce SEO Strategy Errors To Avoid

Over half of all U.S. consumers (53%) use a search engine like Google to learn more about a product before they buy it. Yes, organic search still has the best return on investment. If you don’t use SEO as part of your digital marketing plan, you could be missing out on a big chance. In 2023, SEO is more important than ever for ecommerce brands that sell directly to consumers (DTC) based on SEO Malaysia.

If you do it right, you can use educational content to get high-ranking search results that boost the authority of your brand and bring in more qualified customers than ever before. You can also track sales back to your content efforts.

But how do you know if something is working or not?

We’ll give you a list of three mistakes you might be making, from making content to giving credit for SEO.

Then, we’ll show you how to find out what’s really working and what isn’t, so you can show that all your hard work on content is worth it.

Mistake 1: Not thinking about how your educational SEO content will affect sales and what you want to achieve in the end.

Having a blog and posting new content on it regularly takes time.

And when you have a lot of other things to do, it’s easy to put SEO and writing content at the bottom of your list.

Marketers like you always have a lot of campaigns going on, and team members from all over the company are always giving you ideas for what to do next.

So why bother with SEO?

For e-commerce sites, it’s all about making money.

Your content can bring new people to your website, keep people who are already in your funnel interested, and eventually be the part of your digital strategy that convinces a website visitor to become a new customer.

As you can see, it’s very important to think about your SEO content and what you want it to do.

The answer is to plan SEO credit from the start.
Before you start your digital marketing plan, you should think about how you will track how your blog affects your bottom line.

Make sure you can see how content that is focused on SEO turns readers into buyers.

Start by looking for a platform that can show you how all of your marketing and organic content is working and help you figure out what SEO is and what part of the funnel it affects.

Mistake 2: Choosing ideas for content without a solid plan

You probably know a lot about what people who might buy from you want.

No matter what you sell—razors, skin serums, bidets, you name it—you know there’s a lot of information you can share about it that will make your readers’ lives better.

You may live and breathe the culture of the weighted jump rope and think you know what your readers want.

But that doesn’t mean you should skip doing research on your topic and keywords.

What you think your readers will like based on gut feelings might not be the right content.

If you don’t have a plan for making content, you might miss out on other good ideas.

The solution is to start with an idea and then do research to back it up.
First things first: you can use your gut to come up with topics and then check them out.

Next, decide on broad categories for content that people might want to read based on what you know about your business.

For example, if you run a makeup company, you might think of things like:

Beauty tutorials Ingredient deep-dives
New fashions in beauty
Once you have some general ideas for your content, you can use them to narrow down your thoughts to specific keywords. This can be done with free tools like Google’s search suggestions or paid keyword research tools.

Then, go one step beyond that. You can get more ideas for your content by talking to users or looking through social media comments for frequently asked questions and hot topics.

Once you have a list of keywords, you can start writing about the subject.

Lastly, use attribution to keep refining these steps into a strategy based on what actually works.

With an attribution platform that can track how different blog categories on your site affect conversions, you can zero in on topics you know work well, then do keyword research again to improve your content.

Mistake 3: Giving more importance to vanity metrics than to revenue

Have someone on your team who doesn’t understand why SEO is important?

Tell them that almost half of marketers say that organic search has a higher return on investment (ROI) than any other form of marketing.

Or, even better, show them.

SEO isn’t just a way to get more people to visit your website. It does a lot more than that.

There are better ways to measure the success of your SEO than vanity metrics like pageviews.

You should instead link your efforts to conversions and sales.

If you don’t keep track of how your SEO strategy affects these things, you won’t know how important this channel could be, which affects how much money and time your company will be willing to put into SEO content.

The solution is to keep track of and report on these SEO KPIs.
Don’t just report on things like pageviews, conversions, and conversion rates.

You should also keep track of:

SEO brings in money every month.
Order value.
How long it takes to get a sale on paths affected by SEO.

Read more at Magazine Watches.

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