Digital Marketing

The New SEO Competitive Advantage is Adaptability

Here are some reasons why companies must evolve with the times or risk becoming extinct like the dinosaurs.

Many individuals find dinosaurs to be fascinating.

Being a dinosaur brand, however, does not make you interesting.

It’s the fastest way for you to lose favour with your client.

How do brands become dinosaurs?

No brand ever considers itself to be outdated or set in its ways.

However, many businesses act in ways that unwittingly risk making their brand obsolete:

Their fundamental and resource-constrained backlogs are holding up product advancements.

Long-term projects (like SEO repairs) are neglected and left unattended year after year.

In other words, dinosaur brands lag, get ignored, stagnate, and finally become forgotten by customers.

Even well-known brands are susceptible to becoming extinct.

But how can you negotiate the evolving digital world while staying at the top of the figurative food chain in the long run?

Always be prepared to adjust to change, whether it is due to shifting markets, conditions, or search intent.

There is always change. Technology is evolving at an unequalled pace.

Therefore, you may avoid errors that lead to dinosaur brand behaviour even if your company is behind in marketing, operations, or SEO. SEO company India is here to revive your business.

How does a dinosaur behave as a brand?

Dinosaur brand behaviour occurs when a firm (older one) works with outmoded thinking or is sluggish to embrace a more agile approach to implementing change, particularly in four areas that might otherwise promote sustainable development for the brand:

  • Strategy
  • Tactics
  • Collaboration
  • Data


Understanding one’s existing condition is necessary for strategic thinking to move to a more favourable one.

Unfortunately, this kind of difficulty often arises in the SEO sector, especially concerning dinosaur businesses. The reason for this is that commerce moved considerably more slowly before the Internet became widely used.

Building your approach in 2010 based on SEO papers released that year, assuming you can then move on to whatever is next, is dinosaur behaviour when it comes to a subject like SEO. This antiquated method ignores how search is always changing (e.g., E-A-T and broad core updates).

Consumers don’t even know to seek that brand, hence the company has an awareness issue.

Recall that SEO is not a route for creating demand. It satisfies the current demand.

Because consumers are unaware that dinosaur companies still exist, they have difficulty with awareness.


The methods used to carry out plans, organise operations, or use marketing channels are known as tactics. Dinosaur behaviour appears as follows:

  • Doing things that formerly worked but no longer function (e.g., sending terrible outreach emails)
  • Believe that the content on your website is already competitive and doesn’t need any more investment.
  • Not launching a test influencer campaign to engage users on social media in the present era.
  • Being adaptable implies seizing contemporary chances, particularly in a dynamic medium like search.

How many firms began altering their content to get a position in those response boxes when the People Also Ask feature first appeared as a SERP component?

How many websites do you think are now making an effort to include additional E-A-T-related signals? At the risk of oversimplifying SEO, a company’s website would lose ranks and visitors if the material was never updated since the search is always changing.


SEO is not and shouldn’t be practised in isolation. Particularly at the corporate level.

Without the assistance of cross-functional teams, very little SEO work is performed. The lack of execution, particularly on SEO service India measures that are essential to bolstering the technical site design and diversity of content types required to attract organic demand, is what eventually causes dinosaur behaviour, which stifles cooperation.

Because additional marketing channels may be involved, such as social media postings and adverts, commercials, and live event sponsorships, customers may be enticed to look for and buy an athlete’s or performer’s clothing during live events (such as sports events or award ceremonies).

Given that a live event increases search demand, cross-functional teams should prepare for the sheer amount of opportunities months in advance.

To leverage the search intent from direct to site and organic visitors, which may lead to purchases, corporate brands who are proactive in their adaptation will be able to capture income from live events that have been spent as media dollars in the future.


Who among the leaders of SEO or omnichannel wouldn’t adore being able to highlight a campaign that included SEO, product, marketing, and media purchasing efforts?

Imagine telling the tale of how you connected everything:

For the 4-5 months before this live event, we spent X dollars on social media and streaming. On these categories and product page URLs, we coordinated content improvements simultaneously, which resulted in X dollars in sales immediately after the event and a total of $$$ in the two weeks that followed.

As a result, dinosaur brand behaviour that disregards data hygiene appears as follows:

  • Allowing outdated analytics systems to continue to function without making preparations for platform changes.
  • Allowing analytics tags to accumulate in website code, slowing things down.
  • Not maintaining or transitioning to a contemporary product data storage solution.
  • Deterioration of product and customer data flows.
  • Not creating documentation for the definition, configuration, and tagging of channel attribution.

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